Learn digital marketing<p style="color:#FCB306";>in five steps</p> </p>

Learn digital marketing
in five steps

Digital strategy, SEO, Facebook Ads, Google Ads, Social Media, Email Marketing, Display Ads and more.

All here. All free.

The Five Step approach

Learning digital marketing can be tough when advice is spread across hundreds of blog posts and videos.
Five Step Digital makes learning easier (and quicker) by covering each digital channel in only five steps.

Fundamentals

Start by learning the essentials and discover how to use each digital channel to its full potential

Campaign planning

Next, move on to learning how to plan campaigns across each channel so you can create a fully integrated strategy

Running live campaigns

Learn how to use Ahrefs, SEMRush, Facebook Ads Manager, Google Ads Editor and more to run live campaigns

Measuring results

Use Google Analytics, Data Studio, Search Console, Tag Manager and more to measure digital campaign success

Improving performance

Finish off by learning strategies for improving campaign results and overall channel performance

Are you looking to grow your business online, attract more visitors to your website or develop a career in digital marketing?

In five steps you’ll be able to develop and run your own comprehensive multichannel digital strategy.

Start with strategy planning

Learn how to stop pushing advertising and use content to attract customers. Create a customer-focused strategy centred on positioning your brand as the solution to your customer's problems. Learn how to use content to create demand for your brand without directly mentioning or pushing your products or services.

Search Engine Optimisation

Next, learn how SEO guides the content creation process so you can develop content which attracts large amounts of free organic traffic from search engines. Learn strategies for keyword research, competitor content analysis and maximising the user experience people have when they visit your website.

Facebook Ads

Achieve even greater online reach for your brand by using Facebook Ads to bring additional highly-relevant traffic to your website. Learn how to build campaigns using Facebook Ads Manager and how to structure your approach to reach users at each stage of their online journey.

Google Ads

Discover how Google Ads can attract large amounts of traffic to your website and how you can use keyword targeting to ensure these users are ready to buy. Learn how to use the Google Keyword Planner, Performance Planner, Ads interface and Ads Editor to create and launch live campaigns.

Launch your strategy to greater heights

Add additional complementary channels to your digital strategy to launch towards even greater performance. Develop Social Media profiles to add a personalised touch to your brand. Use email marketing to nurture potential leads and keep in touch with existing customers. Discover how to use Display ads to bring past visitors back to your website.