Learn digital strategy in five steps
Set yourself up for success from the start and learn how to combine multiple channels into one comprehensive strategy
Many brands still use an outdated approach of pushy and intrusive advertising to reach potential customers online.
Learn how to develop a digital marketing strategy to act as a bridge to close the gap between your brand and reaching customers online.
With a central focus on understanding and solving customer problems, you’ll develop a content strategy which brings customers to you, rather than you pushing advertising towards them.
Fundamentals of digital strategy
Learn the steps involved in understanding customers so you can position your brand as a solution to their problems. Create a strategy where your brand is present at each touchpoint of the customer online purchasing journey and learn why so many digital strategies underperform or fail all together.
Planning a digital strategy
Plan your digital strategy around your business objectives, customer needs, brand/value messaging, online channels and content formats. Learn how digital channels are used at each stage of the online customer journey and how to tailor content for maximum reach across each platform. See real examples of content marketing done right for very little cost.
Running a live digital strategy
Combine strategy planning, SEO, Facebook & Google ads, Social Media, eDM’s and more in to one comprehensive strategy. Learn how to use each channel to its full potential and avoid common mistakes many businesses make when using each digital channel. Learn how to use the tools of each platform to create and run live campaigns.
Improving digital strategy performance
Avoid the common mistake of using each digital channel in isolation and learn how to leverage one channel to improve the performance of all other channels. Understand the process of Conversion Rate Optimisation and how you can increase the number of sales, sign-ups and conversions on your website.
Learn digital marketing in five steps
