Learn SEO in five steps

Start achieving higher keyword rankings to attract more targeted organic traffic to your site

Learn how Google decides which websites to show within the search results when a user is searching for information.

Discover strategies for how you can maximise the chances of having your website appear within the top ranking positions for searches relating to your brand.

Learn how keyword research helps guide the content creation process and the key factors Google uses to assess the quality of websites.

Fundamentals of SEO

Learn how the Google algorithm decides which websites will be shown within the search results when a user performs a search. Discover the 200 key ranking factors Google uses to assess the quality of a website and how on-page and off-page optimisations can maximise the chances of your website appearing within the top results.

Planning an SEO campaign

Use keyword research to help guide your content creation process. Learn how to assess user search intent behind search queries and discover how to use keyword types to create content for the entire customer journey. Recognise the different content formats Google will show for certain keyword searches and how you can use these insights to improve your visibility within the search results.

Running an SEO campaign

Create live SEO campaigns using Google Keyword Planner, Ahrefs, SEMRush, Moz and a variety of other tools to conduct research and start developing content. Learn how to promote your content and start building backlinks to improve the quality of your website so you can start building on already growing website traffic.

Measuring SEO results

Learn how to measure the results of your SEO efforts through Google Analytics, Search Console, Data Studio dashboards and more. Use data and insights to refine content to attract additional visitors and apply CRO strategies to increase the number of conversions achieved through free organic traffic.

Improving SEO performance

Find out how other, seemingly unrelated, digital channels can improve the performance of SEO campaigns. Learn ongoing SEO management techniques to maintain the quality of your website and relevance of your content. Implement strategies to sustain growing website traffic and prevent competitors from outranking your new content.