Learn Facebook Ads in five steps

Reach thousands of potential customers online throughout each stage of their buying journey

Discover how to create and run profitable Facebook ad campaigns which result in more traffic, conversions and sales for your online brand.

Learn how to use a customer-centric focus to create ads which easily outperform traditional sales-focused ads run by competitors.

See real examples of how professional media buyers structure their campaigns and develop their ad creatives.

Fundamentals of Facebook Ads

Learn the essentials of Facebook Ads including ad formats, audience types, campaign structure, budgets and more. Apply content marketing strategies to attract more users and improve the performance of your ads. Discover how different brands structure their own ad accounts based on their products and customers.

Planning a Facebook campaign

Find out how to run Facebook ad campaigns correctly (from the start) and avoid common planning mistakes many brands make. Discover resources for designing attractive ad creatives for both mobile and desktop users and learn which audience types are the most effective when it comes to achieving conversions.

Running a Facebook campaign

Gain access to Facebook Business Manager and Ads Manager to create campaigns, ad sets and ads. Learn how to integrate customer research into the ad creation process to ensure ads deliver value and perform strongly. Understand how Facebook tracks user behaviour and reports on conversion events from your website.

Measuring Ad results

Use platform reporting tools, as well as Google Analytics and Data Studio, to discover how successful your Facebook campaigns have been. Understand the Facebook learning phase, ad relevance diagnostics, conversion data and more. Learn strategies to enhance high-performing ads and reduce spend on ads which aren't delivering results.

Improving Ad performance

Learn how to use a test/measure/improve approach to scale the performance of your Facebook ad campaigns. Discover the Facebook Power 5 guidelines to maximise campaign performance and learn how to use automated rules to save time when managing campaigns. Find out how other, seemingly unrelated, channels can boost Facebook ad performance.