Learn Google Ads in five steps
Attract relevant keyword-driven visitors to your website who are actively searching for your type of business and products
Learn how to use Google Search Ads to attract large amounts of highly relevant ready-to-buy traffic to your website.
Find out how to use a customer-centric approach to ensure your ads will achieve strong results and will be well-received by your target audience.
Discover how to optimise and improve your landing pages to achieve an even greater number of conversions.
Fundamentals of Google Ads
Discover the distinct advantages Google Ads has over other PPC channels and how keyword targeting can be used to reach customers as they approach the end of their customer journey. Learn how the Google Ads auction works and how you can ensure your ads show within the top positions of the Google search results.
Planning a Search campaign
Create a competitive edge when planning and writing your ads by using customer insights and online reviews. Find out how to correctly structure your account and how to apply bidding strategies, keyword match types, audience types, and ad extensions to your campaigns. Learn to use Keyword Planner and Performance Planner.
Running a Search Ads campaign
Learn how to use the Google Ads interface and Ads Editor to create and run live campaigns. Use customer research as the basis for creating ads which attract large amounts of high-quality traffic to your website. Learn how to set up conversion tracking to measure how many sales, leads and conversions your campaigns are achieving.
Improving Google Ad performance
Discover how using a negative keyword list can help ensure only highly relevant interested traffic arrives at your website. Learn how to improve your Quality Score to achieve lower costs and greater ad performance. Find out how other, seemingly unrelated channels, can help improve the performance of your Google Ads campaigns.
Learn digital marketing in five steps
